Culture & Tourism Expansion – pingmemobi

Cooperation Cases

The cross-regional route "From Ice and Snow to Mountains and Seas" across six European countries has innovated a dual-track implementation system, established a replicable international communication paradigm, and helped promote Chinese culture and tourism globally.

Targeting high-intent tourists from six European countries, creating an immersive experience along Yunnan's golden routes, disseminating information across all social media platforms, establishing a national-level benchmark for cultural tourism going global, and setting a replicable model.

5.15M+ exposure interaction

Global social media operations combined with online promotional events have helped Shaolin Kung Fu break out of its niche, while localized content creation has brought the world's attention to Henan, achieving hundreds of millions of exposures and massive…

1.6M Total exposure

3.08M Number of user interactions

Ho Chi Minh City double-decker buses connect key tourist attractions and business districts, providing continuous and immersive exposure on mobile platforms, accurately reaching cross-border cultural and tourism-sensitive groups, and enhancing brand communication effectiveness.

1.5M+ Total exposure (two weeks)

The official landmark screens in Hanoi frequently display content, precisely targeting potential cross-border tourists, lowering the barriers to cross-border cultural understanding, and turning travel intentions into actual actions.

1.5M+ Total exposure (monthly)

9M+ Total exposure (two weeks)

By partnering with food, scenery, and fashion KOLs, we manage overseas social media accounts, deeply integrating short videos and images to tell the story of Tianfu and enhance its global reputation.