Major Platform Policy Updates (December Edition) | Latest News from Meta, Google & TikTok

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December Platform Policy Updates: Meta, Google & TikTok

GIMC provides global media buying services, leveraging core resources across Meta, Google, and TikTok to support brands in achieving global growth.

We will publish monthly updates on major platform policies—stay tuned!

Meta Policy Updates

[Placement] Threads Placement Selection Impacts Advantage+ Activation

Starting December 2, 2025, the selection of Threads Feed placement will impact the activation of Advantage+ placements at the ad set level, and further affect Advantage+ features at the campaign level.

Before Update

Threads Feed was selected by default and could be manually disabled without affecting the Advantage+ (A+P) status.

After Update

These changes will be reflected in real time within campaign settings, including Opportunity Score and reporting.

When creating a new campaign using Advantage+ placements, Threads Feed remains selected by default;

Once Threads placement is disabled, the campaign will no longer qualify as an Advantage+ campaign, and all related Advantage+ placements and features will be turned off accordingly;

Meta Policy Updates (Continued)

Enhanced Transparency in Placement Management

This update aims to improve transparency in placement management and provide a more consistent and streamlined ad setup experience.

As Threads Feed has been available for over six months, it will now be managed under standard placement policies moving forward.

[App Sales Campaigns] Attribution Setting Update: “7-Day Click & 1-Day View”

For campaigns where conversions occur within the app and the objective is sales, attribution settings have been updated:

Attribution Windows
  • Advertisers can choose between 7-day click or 1-day click attribution windows
  • The 1-day view attribution window remains unchanged
  • This update applies to campaigns running on both iOS and Android devices
Model Optimization

Particularly suitable for scenarios with longer decision-making or conversion cycles, helping improve overall performance

The 7-day click attribution model has been upgraded

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