November Platform Policy Updates: Meta, Google & TikTok

  • Corporate Dynamics

GIMC provides global media buying services, leveraging core resources across Meta, Google, and TikTok to support brands in achieving global growth.

We will share monthly updates on major platform policies—stay tuned!

Meta Policy Update

[Advantage+ Products] Single-Asset Catalog Ads Now Support Collection Format

Release Date: October 22, 2025

Overview:
Advantage+ catalog ads using a single asset format (either image or video) can now be displayed in a Collection format.

The conversion option is available under “Format Display Options”, allowing advertisers to enhance visual presentation and improve user engagement.

Meta Policy Updates (Continued)

[Advantage+ Catalog Ads] Expanded Display Formats & Rollout Plan

Overview:
Single image or video ads may now be displayed as:

  • Collection ads with products
  • Collection ads with website links
  • Carousel cards featuring products
Availability & Default Settings
  • All advertisers:
    Feature is enabled by default. A “disable memory” mechanism applies—if disabled, the system will retain this preference for future ads.
  • Tier 2 & Tier 3 sensitive categories:
    Not enabled by default, but can be manually activated at any time.
  • Tier 1 sensitive categories (e.g., healthcare):
    Not included in the initial rollout. Will be introduced later under standard procedures, and will never be enabled by default, but can be manually activated.
Rollout Plan (Subject to Change)
  • Oct 22: Available to 10% of advertisers
  • TBD: Expanded to 50%
  • TBD: Full rollout to all advertisers
Notes & FAQs
  • Preview available at the Ad Level Preview and Advanced Preview sections
  • No changes to reporting; standard reporting remains unchanged
  • Applies only to newly created or duplicated ads
  • Can be disabled under “Format Display Options”

[Signal] View-Through Attribution Now Available in Third-Party Reports for AEM-Eligible iOS App Campaigns

Rollout: Starting the week of October 27, 2025

Overview

View-through attribution results are now available for AEM-eligible iOS app campaigns within Mobile Measurement Partner (MMP) reporting interfaces and attribution waterfalls.

Implementation Recommendations
  • Ensure view-through attribution and probabilistic attribution are enabled in your MMP
  • Recommended lookback window: 24 hours
Notes & FAQs
  • View-through attribution results are currently only available via MMP reports, not Ads Manager
  • Meta will continue optimizing this feature to better reflect true acquisition impact
  • No manual AEM selection required during campaign setup
  • Supports 1-day view attribution for install events
  • Default lookback windows may vary by MMP—consult your provider for optimal configuration
  • Applies to campaigns optimized for:
    • App installs
    • Value optimization
    • App events
  • No impact on SKAN reporting

[Instagram] Highlight Offers Before Click in Stories Ads

Overview

Advertisers can now display promotional offers before users click on Instagram Stories ads by replacing the CTA button with “View Offer.”

After clicking, the offer remains prominently displayed within the in-app browser.

Applicable Ads

Existing ads remain unaffected unless modified

New or edited ads (including duplicated ads)

Ads using Instagram Stories placement with “Highlight Offer” enabled

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