GIMC Officially Becomes a Tier-1 Taboola Partner, Empowering Global Growth for Chinese Enterprises
- Corporate Dynamics
GIMC has recently been officially appointed as a Tier-1 partner of Taboola, a global leader in performance advertising.
This partnership marks a deep collaboration across the open web ecosystem and performance-driven growth strategies, enabling both parties to deliver end-to-end marketing solutions that support Chinese enterprises in achieving both brand elevation and business growth in global markets.
Official Partner Certification
As the global marketing landscape continues to evolve, brands are facing higher expectations in reaching and engaging global audiences.
Beyond precise targeting, businesses now require consistent, credible, and measurable communication to drive sustainable growth.
About Taboola
As a global leader in performance advertising, Taboola leverages its extensive premium publisher network, advanced content recommendation technology, and performance-driven optimization models to connect brands with audiences in native content environments.
By engaging users in moments of active content discovery, Taboola enables brands to build natural, high-impact connections, improving both conversion efficiency and long-term value creation.
About GIMC
As one of the earliest marketing groups in China to expand globally, GIMC currently operates across 200+ countries and regions, having served 2,000+ enterprises and delivered 6,000+ marketing projects across industries including gaming, apps, e-commerce, branding, and cultural tourism.
GIMC has built a comprehensive end-to-end global marketing solution, covering:
- Integrated marketing
- Media buying
- Influencer marketing
- Creative production
- Social media marketing
- Offline activation
This enables Chinese brands to efficiently expand into international markets and achieve scalable growth.
Strengthening the Global Media Ecosystem
Becoming an official Tier-1 Taboola partner further enhances GIMC’s global media ecosystem, strengthening its ability to deliver growth solutions across multiple scenarios, regions, and business stages.
This partnership will enable GIMC to provide brands with more diversified media access, stronger performance capabilities, and more scalable global growth solutions.
Looking Ahead
Moving forward, both parties will focus on collaboration across:
- Content recommendation–driven growth
- Advertising efficiency optimization
- Global brand communication system development
Together, GIMC and Taboola will continue to provide scalable, replicable, and measurable growth pathways for companies expanding overseas—helping Chinese brands achieve broader global influence and stronger long-term competitiveness.
About Taboola
Founded in 2007 and headquartered in New York, Taboola went public on the NASDAQ in 2021 (Ticker: TBLA).
In 2025, Taboola launched Realize, an industry-first performance advertising platform designed to drive results at the critical stage from consideration to action.
Powered by proprietary first-party data, AI-driven optimization technologies, and a wide range of premium placements, Realize enables advertisers to scale growth while delivering measurable marketing outcomes.
Today, tens of thousands of businesses use Realize to reach over 600 million daily active users, across premium publishers such as NBC News, Yahoo, and Apple News.
In addition, leading mobile device manufacturers including Samsung and Xiaomi leverage Taboola’s advanced technologies to expand user reach and improve revenue performance.
About GIMC
Founded in 1979, GIMC is one of China’s earliest advertising groups, headquartered in Guangzhou. It was listed on the Shenzhen Stock Exchange in 2010 (Stock Code: 002400), becoming the first publicly listed advertising and marketing company in China.
As a pioneer in global marketing expansion, GIMC established its first overseas subsidiary in Hong Kong in 2015, marking the beginning of its international strategy.
Today, GIMC has built strong partnerships with leading global platforms including Meta, Google, and TikTok, while integrating a network of 2M+ global media partners, niche platforms, and apps—enabling brands to precisely reach target audiences worldwide.